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Ten years ago Sylvain Caire, CEO of Freegun and Sophie, his pregnant wife at the time were shipping the very first underwear from their kitchen table in South of France. Over the last decade in Europe, Freegun has grown from startup to sales of over 10 million units in 37 different countries, and Freegun’s success isn’t an accident. People all over the world are embracing the Freegun spirit by showing off their new colors and styles with whatever they’re doing.
Freegun launched in the USA in August of 2011, and it’s already on the rise – and quickly – and true to form, Freegun is not resting on its laurels of success in Europe. Freegun puts out a new collection every three months – not every year, or every decade, as with many undergarment companies – and there are 40 styles available (17 for men, 12 for boys, and 11 for women) including boxers, boxer-briefs, panties, bras, lingerie, board shorts, bikinis and unique t-shirts starting at only $5.95.
Freegun is rooted in action sports, so much so that athletes such as multi-time women’s MX champ Ashley Fiolek, top MX racer Mike Alessi, X Games medalist freestyle rider Jarryd McNeil and BMX Flatland competitor Terry Adams all not only rep the brand, but even have their own Freegun collections.
Other action-sports athletes sports athletes wearing Freegun every day include Supercross Champion Justin Barcia, Kurt Caselli in Enduro racing, Ben Hucke and Daniel Sandoval in BMX, Anthony Johnson in skateboarding, Tony Bartovich in surfing and many more.
So, sure, you can be a zombie – just another guy or girl in the pack, devoid of personality with nothing to make you stand out – by sticking to your standard white or black undies, but what does that say about you? Or, you can show your true colors. Life’s too short to live in black and white. Be bold. Wear Freegun. Making a statement doesn’t always mean everyone will see it.